Higher & further education

Services for –

How can we help you?

Consultancy

• Hands-on active involvement in your university, higher education or further education business
• Shape a commercial strategy that grows and diversifies international revenues
• Build and improve your sales and marketing plan and oversee its execution
• Develop your market distribution and channel strategy
• Review the scale and reach of your sales and agent network and associated commercial terms
• Sales and marketing team development:
  • assess capabilities
  • review team structure, and scope of roles
  • facilitate cross-organisation learning and collaboration
  • strengthen recruitment, selection, retention, and performance management
  • evaluate remuneration and incentive schemes
  • mentoring
• Digital marketing efficiency and sales effectiveness
  • cost of acquisition analysis
  • maximise return on marketing investment
  • boost demand generation and lead conversion
• Full student journey and enrolment pipeline process improvements – enquiry management, conversion, retention
• Design pricing and scholarship strategy with a focus on optimising mix and margin across the portfolio

Advisory services

• Insight and guidance to support the board and executive team of your institution or business in all aspects of international strategy
• Access to a network of international education specialists
• Dedicated expert input through our membership model or direct participation in your organisation’s advisory board

Lead consultant experience

• 30 years focused on the business of international education
• Extensive executive-level experience (chief commercial and marketing officer roles) for successful, commercially-driven higher education institutions and in partnership with major global universities
• Led large global sales, marketing, operational and customer services teams based in all major source markets and serving multiple higher education study destinations including the UK, USA, Switzerland, France, Spain, Sweden, the Netherlands, China and India
• More about the lead consultant