English language training

Services for –

How can we help you?

Consultancy

• Hands-on active involvement in your English language training business
• Shape a commercial strategy that grows and diversifies international revenues
• Build and improve your sales and marketing plan and oversee its execution
• Develop your market distribution and channel strategy
• Review the scale and reach of your sales and agent network and associated commercial terms
• Sales and marketing team development:
  • assess capabilities
  • review team structure, and scope of roles
  • facilitate cross-organisation learning and collaboration
  • strengthen recruitment, selection, retention, and performance management
  • evaluate remuneration and incentive schemes
  • mentoring
• Digital marketing efficiency and sales effectiveness
  • cost of acquisition analysis
  • maximise return on marketing investment
  • boost demand generation and lead conversion
• Full student journey and enrolment pipeline process improvements – enquiry management, conversion, retention
• Design pricing and scholarship strategy with a focus on optimising mix and margin across the portfolio

Advisory services

• Insight and guidance to support the board and executive team of your institution or business in all aspects of international strategy
• Access to a network of international education specialists
• Dedicated expert input through our membership model or direct participation in your organisation’s advisory board

Lead consultant experience

• 30 years focused on the business of international education
• Extensive executive-level experience for an education business with a successful English language school and summer camp division
• Led large global sales, marketing, operational and customer services teams based in all major source markets and serving multiple English language school and study holiday destinations
• More about the lead consultant